Are you interested in starting a bottled water firm from scratch? If YES, this is a complete guidebook for starting a bottled water business with NO money and no experience.
Okay, so you have been provided by us an in-depth sample water in bottles business plan template. We also took it additional by analyzing and drafting a sample bottled water marketing plan backed up by actionable guerrilla marketing tips for bottled water businesses. In this article, we will be considering all the requirements for starting a bottled water business. So placed on your entrepreneurial hat and allow’s proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas WATER IN BOTTLES Licenses and Permits Bottle Water Marketing Plan Cost of Starting a Bottled Water Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur searching for a good and rewarding business venture to launch? If you have what it takes to start a continuing business, then you should think about starting a water in bottles production company in your city. Needless to say there are readily available markets for bottled water regardless of the area of the world that you determined to start your own bottled water Production Company. This is so because every individual on the face of the earth beverage clean and portable drinking water to survive regardless of how it is packaged. Although starting a standard bottled water production company can be capital intensive for an entrepreneur that is just starting out. But if you are able to conduct a thorough market feasibility and research studies before launching the business, you are sure going to breakeven before most businesses that are started on a same day time, within same area and under similar economic conditions. The bottom line is that economic recession hardly affects the rate of consumption of bottled water especially during summer period. Basically what most standard bottled water production companies rely on to increase sales cum revenue generation is robust distribution network of their coverage areas; suppliers, restaurants, sports clubs and hotels et al are some of the crucial business entities that you need to partner with if you want to do pretty well in this line of business. Starting a Bottled Water Company - A Complete Guide Industry Overview This is no doubt an extremely lucrative industry that may make one a millionaire if everything work together for good. Bottled water is one commodity that is consumed in all elements of the world and of course those that are in the business of producing water in bottles are recognized to generate sales season in 12 months out if the business enterprise is well - managed. As a matter of fact, economic downturn hardly affects the intake of bottled water simply because it really is a commodity that's as important as the air we breathe in. Production companies in the bottled water industry purify water in bottles into plastic and cup bottles for consumption basically. The bottled water are properly capped and labeled before for sale to the general public accordingly. Companies in this sector have a variety of water offerings usually, such as for example spring water, mineral water, sparkling water and flavored water in a range of prizes and sizes. Players in this industry get excited about the manufacturing of ice manufacturing also. It is common to find big corporations who are into production of carbonated drinks and food and beverages engage in the production of water in bottles. Research conducted by IBIS Globe shows that in the usa of America, the amount of concentration in the WATER IN BOTTLES Production industry is modest, as the top 4 players are expected to generate 65.5 percent of revenue. Given the heavy mass weight of industry items and the low value per unit sold relatively, bottled water production is generally taken on by large firms with major economies of level and heavy investments in transportation. As the majority of bottled water production is performed as you of many actions within the corporate portfolios of international food and beverage companies, the remaining portion of the industry’s production is performed through small-sized local players. The Bottled Water Production industry is a thriving sector of the economy of the United States of America plus they generates a whooping sum of well over $5 billion annually from more than 565 registered and certified bottle water production companies scattered all around the United States of America. The industry is responsible for the employment of more than 14,360 people. Experts project the bottle water production sector to grow at a 4.0 percent annual rate. The Coca Cola Organization, Nestle and Pepsi Co will be the global world leaders in the water in bottles industry; they have the lion marketplace share in the United States of America and in most countries of the world. Despite the fact that there are big corporations who are into the production of bottled water, the fact remains that starting a little scale bottled water creation business has minimal barriers to access, with low begin - up capital. Most players in the bottled water production industry are little- to medium-size establishments that cater to the local community. With this type of business, if you want to begin on a little scale, you can choose to start servicing your neighborhood community. All you would want is contacts, packaging, networking and good customer and marketing service skills. However, if you intend beginning it on a big scale, you then should consider spreading away from local community to state level and even nationwide level. Some of the factors and incentives that encourages aspiring business owners to venture into beginning a water in bottles production company is the fact that the required amount needed to start the business enterprise especially when you decide to start a little scale servicing a small community isn't on the high side compared to other small scale businesses. So also, the marketplace for water in bottles cuts across people of all races, culture, financial age and status et al. That makes it easier for loads of entrepreneur who are interested in the business to come into the industry anytime they really want; the entry barriers are quite affordable and any serious minded entrepreneur can comfortably raise the begin - up capital without collecting loans from the lender. Over and above, the water in bottles production industry is a profitable industry and it is open for just about any aspiring entrepreneur to can be found in and establish his / her business; you can chose to begin on a small level servicing a community or you can chose to start on a sizable scale with many outlets in key towns all over the United States of America. Starting a WATER IN BOTTLES Company - Market Research and Feasibility Demographics and Psychographics The demographic and psychographic compositions for individuals who consume bottled water is all encompassing. This is therefore because there are no human on the face of the earth that will not drink clean and portable drinking water. So as a bottled water production company, your target market should cut across people of different financial standings, culture, religion, race and age et al. All you need to do is to ensure that your water in bottles is packaged is affordable and packaged in various sizes not to mention different prices. With that you shall be able to appeal to all of your target market. Set of Niches in the WATER IN BOTTLES Industry Basically, there are no niche areas in the water in bottles production industry simply because water in bottles are expected to meet same standard in any part of the world hence the market is strictly regulated. On the other hand, water in bottles production companies are known to continue steadily to improvise so as to continue steadily to expand their marketplace reach which explains why it is now simpler to find flavored bottled water, distilled bottled water, sparkling water in bottles, water in bottles with low PH value and water in bottles packaged in various sizes et al. As a matter of fact, most bottled water production companies are not overlooked when it comes to producing water that are dispense via water dispensers. Competition in the WATER IN BOTTLES Industry There are just a few businesses that lack competition. One of the good issues about competition is the fact that it can help one sit up and rise to the challenges generally there are. There is almost no industry or line of business in the world where there is no competition anywhere, as a matter of fact, it is competition that brings creativeness and innovations in the business world. This would go to show that if you are searching towards starting a bottled water production company, then you should brace - up for competitions in the market. The truth is usually that you will be not expected to compete among bottled water production companies in your area, but also international and top notch corporations such as The Coca Cola Company, Pepsi Nestle and Co et al. Most water in bottles company are leveraging on creativity with regards to packaging and marketing to continue to stay afloat in the industry. One creativity approach that is common is ensuring that their bottled water conforms to the appropriate PH - level. As a matter of fact it is common to find water in bottles production companies especially medium scale and small scale water in bottles companies specially labeling their bottled water for particular occasions to meet up the demand of their clients. For example, a client that is celebrating his or her birthday may hit an agreement with a water in bottles company to specifically label the water in bottles that'll be served in the occasion to conform with the occasion. No doubt, the fact that there is stiffer competition in the bottled water production industry is not hampering the performance of fresh entrants; most of them learn how to recreate and re - strategize to attain out or attract more clients. List of Well Known Bottled Water Brands in the usa of America In every industry, it isn’t new there are brands that are way before others. This can be attributed to their long staying power, amongst other items. It is important to state that there are larger corporations who are into water in bottles production and also there are medium level and small scale business that are also into bottled water production. This is so because the market is open for all to take part in. Here are some of the leading brands in the bottled water production industry in the United States of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a bottled water production company can’t be said to be a difficult business venture but simultaneously, it is definitely a business that will require thorough economic analysis - feasibility studies and market survey et al if you are looking towards making gains in the industry. Part of what you should focus on in this line of business is how to build a standard water purification and packaging plant, a robust distribution networks, branding not to mention how to sustain your machinery and equipment and also to look after your overhead before your business breakeven. Other cost that needs to be considered during preparing and budgeting are way to obtain packaging materials, and maintenance and fuel prices et al. It is necessary to try as much as possible to cut down on overhead cost when making plans to begin a food pickup truck business and to operate in cities where you can be allowed to cook and prepare your food inside your truck. Well for right now it is just in Chicago that meals trucks are not allowed to cook their food inside their truck. Lastly, there are a variety of permits that must run a water in bottles production business in the United State of America, and of course there are public wellness codes to observe also. Starting a WATER IN BOTTLES Plant from the Scratch Versus Buying a Franchise? Good enough bottled water production business is one of those continuing businesses that sell franchise; brands that have gained huge market leverage can sell their franchise successfully. Any aspiring entrepreneur who is considering starting a bottled water production business has the option of either beginning with the scratch or buying a preexisting franchise. There are plenty of factors that should be considered before choosing the option to follow. Some of the things to consider are the price of beginning with the scratch or buying a franchise, your financial capacity, your vision, and your business experience and skills. If your intention of starting a bottled water creation business is to grow beyond one city, if you want to have existence in key cities in the United Canada and States, then starting your bottled water creation company from the scratch is your very best option. But if you just want to begin a business with the purpose of just making profits and you don’t possess the mandatory finance and experience to build a business from the scratch, you then will be paid by it to get the franchise of a successful brand in the bottled water production industry. Challenges and threats of Starting a Bottled Water Company If you decide to begin your own bottled water production company in the usa, Canada, and Australia or in Europe, you are sure going to face some threats and challenges that are peculiar to similar business. Some of the challenges that you are going to confront is finding your way around government regulations. There are several laws out there you are expected to follow if you want to run your own water in bottles production company in the United States of America, some of the statutory laws are unique to each states in the U.S. Generally, if you are considering starting a water in bottles production company in the United States of America and in virtually any part of the world, then you should brace up to handle threats such as unfavorable government regulations and policies, economic downturn; usually economic downturn affect the purchasing power of the average women or man on the street. Of program the arrival of another water in bottles Production Company in same location where your marketplace exists. Writing a continuing business Plan for your Bottled Water Company Business plans are among the all-important things you need to carry out whilst seeking to start a business. With regards to starting a business, the first step you need to take is to create an excellent business plan. As a matter of known fact, it is pretty difficult to perform a business with out a good business anticipate ground; it will be tantamount to trials and errors and it is not what you will want to subject matter your time and hard earned money to. A Business plan is the blue print of your business; it is a business document that may aid you to successfully create a business and in addition administer / manage the business. It is not enough to simply write a business plan for the sake of composing one, your business plan will be able to pass fact check; you must put relevant facts, figures and statistics under consideration when writing your business plan. The truth is that, the main aim of writing a business plan is not just for the sake of having a business document in place; but to have a detail guide on how to effectively set - up, run and manage your business. Your business strategy should outline and cover strategies on how you intend to run and manage your water in bottles production company. When writing your business strategy, make sure that you are moderate with regards to setting projections in income generation and sales projections et al. It is better to be on the safer side which is why when you are calculating your own future income you should make use of the lower range statistics as against the upper range. These are some key factors that you ought to consider when drafting your business plan also; Executive summary and Company’s descriptions: you are anticipated to write about the idea of your business, descriptions of your company, your company’s vision statement, and mission statement, where your company will be located, your management team, your investment philosophy and just why people should patronize your services or products perhaps. Other key components that should not be missing in your bottled water production business plan are your product offering, SWOT analysis, sales and marketing analysis / strategies, pricing, financial and costing projection, management techniques, expansion strategies, advertising and publicity strategy, budget and start - up capital generation et al. Choosing a Suitable Location for your Bottled Water Plant When it comes to choosing a spot for a business such as bottled water Production Company, there are fundamental questions you should answer and key factors that must be considered. You are expected to choose a location that is easily accessible especially as it relates to your distribution network and offer of raw materials et al. Affordability, availability of labor and safety are some of the factors that you ought to consider also. Regardless of the known fact that water in bottles are consumed by all and sundry, it is important to select a location that will give your economy of scales; a location that may give leverage to favorably compete in the market as a brand-new entrant and to make reasonable earnings et al. Starting a WATER IN BOTTLES Company - Technical & Manpower Details When it comes to starting a water in bottles production company, you should make plans to build a standard water plant then. A typical water plant includes drinking water borehole, effective drinking water treatment and water purifying machines, water bottling machines, a mini lab and good drainage system. And that means you are expected to put all this equipment and machine in place and in addition purchase standard distribution trucks. Although you can get a used make of the above listed equipment and machines fairly, but it is recommended to choose new and latest machines and equipment that can serve you for a long time most particularly if you have the required money to make the purchase. Even though you don’t have the mandatory amount, you can enter an contract with the suppliers of such water in bottles production machines and gear and spread the payment over a period of time. As regard acquiring a facility, for those who have the required finance, it really is to your advantage to acquire a property or lease a facility to be utilized for your bottled water production plant; it usually offers you the freedom to design the facility the way you wish to it to end up being and install safety gadgets as you so desire. But if you are low on cash, you then don’t have any option apart from to rent a facility. With regards to creating a workforce structure for a typical bottled water production company, then you should look towards getting qualified and proficient people to fill up the following roles; Chief Executive Officer (Owner), Plant Manager, Human Resources and Admin Manage, Merchandize Manager, Sales and Marketing Manager, Accountants / Cashiers, Production Workers / Machine Operators, Distribution Truck drivers, and Cleaners. Over and over, you will need a minimum of 15 - 20 staff members to successfully run a little scale water in bottles Production Company. Starting a Bottled Water Company - The Marketing Plan Marketing Strategies and Suggestions for Bottled Water The fact that the entry barrier for starting a little scale bottled water production business is low means that there is bound to become more players in the industry no matter the location you choose to start yours. In essence, you must come up with creativity and innovations if you must carve out market for yourself within the obtainable market in your community, town, state or country. So if you are drafting your advertising strategies and concepts for your water in bottles production business, ensure that you outsmart what your competitors are offering. Here are a few of the platforms you can make use of to market your water in bottles production company; Introduce your water in bottles brand simply by sending introductory letters to residence, bottled water merchants and various other stakeholders in your focus on and other cities Open your bottled water production company with a party so as to capture the attention of residence who are your first targets Engage in road present in targeted communities from time to time to sell your products Advertise your products in community based newspapers, local Television and radio stations List your business and products on yellow pages advertisements (local directories) Leverage on the internet to market your bottled water brands Engage in direct sales and marketing Encourage the usage of Referral marketing (referrals) Possible Competitive Strategies for Winning Your Competitors in the Bottled Water Industry When it comes to competing favorable in the bottled water production industry, you would need to be very creative to stay on top. The truth is definitely that, if your customers have the opportunity to buy a well cheap and packaged bottled water from your competitors, the probability of losing them can’t be ruled out. In other to remain competitive in this industry, you must ensure that your bottled water is distributed and always available in outlets within your target market locations. The simple truth is that if there are fluctuations in the supply of your brand of bottled water, customers can choose to shift allegiance and settle for other options available. So also part of the creativity and improvements that will maintain you highly competitive is to ensure that you produce bottled drinking water in different sizes, packages and flavors et al. it shall give your target market options. Possible Ways to Increase Customer Retention for your Bottled Water Company No doubt one of the strategies that you would need to employ to be able to generate repeated product sales from your own customers and also to retain them is to ensure that the quality and flavor of your bottled water are constant and will not fluctuate. The truth is that if the taste and quality of your water in bottles fluctuates, you are going to struggle to get your customers coming back likely; people usually go for products that are of good quality. You may also make uses of promotional ideas such as loyalty schemes, direct marketing, door drops, and merchandising. Lastly, make sure that you offer your customers incentives if you want to retain them and of course continue to generate repeated sales from them and also to attract new customers. Strategies to Boost your Brand Awareness and Create a Corporate identity for your Bottled Water Company No matter the industry you participate in, the truth is that the market is a dynamic and it needs constant brand awareness and brand boosting cum promotion to continue to appeal to your marketplace. Your corporate identity as too much to do with regards to creating a business that is rewarding and last long. Here are the platforms you may leverage on to boost your brand awareness and create corporate identity for your WATER IN BOTTLES Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the web and social media platforms want; Instagram, Facebook , twitter, et al to promote your bottled water brand Install your Costs Boards on strategic places all around major towns in the United States of America Engage in road show every once in awhile in targeted communities Distribute your handbills and fliers in target areas Position your Flexi Banners at strategic positions in the location where we intend getting customers to begin patronizing your products. Ensure that your bottled water are well branded and that all of your staff members put on your customized clothes, and all your official distribution and cars vans are personalized and well branded. Tips for Owning a Starting a WATER IN BOTTLES Company Successfully It is the duty of businesses to ensure that they set up plans that will make sure that the business enterprise is successfully work well. The truth is that, irrespective of the type or kind of business you run, your capability to get all the members of your team on same page at all times is one of the keys you need to successfully run the organization. As the principle executive officer of a bottled water production company, it is your responsibility to give direction to the business. Part of what you need to do is to ensure that you create time for office meetings; a right time where challenges, feedback, projections and relevant issues are discussed. The meetings could daily be, once in a week, weekly or once in a month twice. The bottom line is that there should become consistent meetings in your organization. Carrying out appraisals on a regular basis and training your employees will help you run your organization effectively. Encourage your employees to pursue certifications within their various region of specializations; it shall help your organization’s profile not to mention it can help the individuals. You can decide to or partially sponsor some of the certifications fully. Lastly, you should keep your doors open for suggestions from associates of your team and your clients. It is vital to reward excellent efficiency in your organization; it will go a long way to encourage healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
July 2019
Categories |