Are you interested in starting a bottled water business from scratch? If YES, this is a complete guide for starting a bottled water business with NO money and no experience.
Okay, so we've provided you an in-depth sample water in bottles business plan template. We also took it additional by analyzing and drafting an example bottled water marketing plan backed up by actionable guerrilla marketing tips for bottled water businesses. In this article, we will be considering all the requirements for starting a water in bottles business. So placed on your entrepreneurial permit’s and hat proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas Bottled Water Licenses and Permits Bottle Water Marketing Plan Cost of Starting a WATER IN BOTTLES Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur searching for a lucrative and good business venture to launch? If you have what it takes to begin a business, then you should think about starting a bottled water production company in your city. Needless to say that there are easily available markets for bottled water no matter the area of the world that you made a decision to start your own water in bottles Production Company. This is so because every individual on the face of the earth drink clean and portable water to survive regardless of how it is packaged. Although starting a standard water in bottles production company could be capital intensive for an entrepreneur that is just getting started. But if you are able to conduct an intensive market feasibility and clinical tests before launching the business, you are sure going to breakeven before most businesses that are started on a same time, within same area and under similar financial conditions. The bottom line is that economic recession barely affects the rate of usage of bottled water especially during summer period. Basically what most standard water in bottles production companies rely on to increase sales cum income generation is robust distribution network within their coverage areas; suppliers, restaurants, sports clubs and resorts et al are a number of the essential business entities that you should partner with if you want to do pretty well in this occupation. Starting a WATER IN BOTTLES Company - A Complete Guide Industry Overview This is no doubt an extremely lucrative industry that can make one a millionaire if everything work together for good. Bottled water is one commodity that is consumed in all parts of the world and of course those that are in the business of producing water in bottles are known to generate sales 12 months in season out if the business is well - managed. As a matter of known fact, economic downturn hardly affects the intake of bottled water basically because it is a commodity that is as important as the air we breathe. Production companies in the bottled water industry basically purify water in bottles into plastic and cup bottles for consumption. The bottled water are properly capped and labeled before for sale to the general public accordingly. Companies in this industry have an assortment of water offerings usually, such as spring water, mineral water, sparkling drinking water and flavored water in a variety of sizes and prizes. Players in this industry get excited about the manufacturing of ice production also. It is common to find big corporations who are into production of carbonated drinks and food and beverages take part in the production of water in bottles. Research conducted by IBIS World shows that in the United States of America, the amount of concentration in the WATER IN BOTTLES Production industry is modest, as the top 4 players are expected to create 65.5 percent of revenue. Given the heavy mass weight of industry items and the reduced value per unit sold fairly, bottled water production is normally taken on by large firms with major economies of scale and heavy investments in transportation. While the majority of bottled water production is performed as one of many actions within the corporate portfolios of international food and beverage companies, the rest of the portion of the industry’s production is performed through small-sized local players. The Bottled Water Creation industry is a thriving sector of the economy of america of America plus they generates a whooping sum of well over $5 billion annually from more than 565 registered and licensed bottle water production companies scattered all around the United States of America. The industry is responsible for the employment of more than 14,360 people. Experts task the bottle water production industry to grow at a 4.0 percent annual rate. The Coca Cola Firm, Nestle and Pepsi Co will be the world leaders in the bottled water industry; they have the lion marketplace share in the United States of America and generally in most countries of the world. Despite the fact that there are big corporations who are in to the production of bottled water, the fact remains that starting a little scale bottled water creation business has minimal barriers to entry, with low begin - up capital. Most players in the bottled water production industry are small- to medium-size establishments that focus on the local community. With this type or kind of business, if you want to start on a small scale, you can decide to start servicing your neighborhood community. All you would want is contacts, packaging, networking and good customer and marketing program skills. However, in the event that you intend starting it on a big scale, you then should consider spreading beyond your local community to convey level and even nationwide level. Some of the factors and incentives that encourages aspiring entrepreneurs to venture into starting a water in bottles production company is the fact that the required amount needed to start the business enterprise especially when you decide to start a small scale servicing a little community isn't on the high side compared to other small scale businesses. So also, the market for water in bottles cuts across people of all races, culture, financial position and age et al. That makes it easier for plenty of entrepreneur who are thinking about the business to come into the industry anytime they desire; the entry barriers are very affordable and any serious minded entrepreneur can comfortably raise the begin - up capital without collecting loans from the lender. Over and above, the water in bottles production industry is a rewarding industry and it is open for any aspiring entrepreneur to can be found in and establish his / her business; you can chose to start on a small scale servicing a community or you can chose to start on a big scale with several outlets in key cities all around the United States of America. Starting a Bottled Water Company - Market Feasibility and Study Demographics and Psychographics The psychographic and demographic compositions for individuals who consume bottled water is all encompassing. This is therefore because there are no human being on the facial skin of the earth that will not drink clean and portable drinking water. So as a water in bottles production company, your marketplace should cut across people of different financial standings, tradition, religion, age and competition et al. All you need to do is to make sure that your water in bottles is packaged is inexpensive and packaged in different sizes and of course different prices. With that you shall be able to appeal to all of your target market. List of Niches in the Bottled Water Industry Basically, there are simply no niche areas in the water in bottles production industry simply because water in bottles are expected to meet up same standard in any section of the world hence the industry is strictly regulated. On the other hand, water in bottles production companies are known to continue steadily to improvise so as to continue to expand their marketplace reach which explains why it is now simpler to find flavored bottled water, distilled water in bottles, sparkling water in bottles, bottled water with low PH value and bottled water packaged in different sizes et al. As a matter of fact, most bottled water production companies are not left out when it comes to producing water that are dispense via water dispensers. Competition in the WATER IN BOTTLES Industry There are just a few businesses that lack competition. One of the good items about competition is the fact that it helps one sit down up and rise up to the challenges there are. There is almost no industry or occupation in the world where there is absolutely no competition anywhere, as a matter of known fact, it is competition that brings creativeness and innovations in the business world. This would go to show that if you are looking towards starting a bottled water production company, then you should brace - up for competitions in the industry. The truth is certainly that you will be not expected to compete amongst bottled water production companies in your area, but also international and top notch corporations like the Coca Cola Company, Pepsi Nestle and Co et al. Most bottled water company are leveraging on creativeness with regards to packaging and marketing to keep to stay afloat in the market. One creativity approach that's common is ensuring that their bottled water conforms to the appropriate PH - level. As a matter of fact it is common to find bottled water production companies especially medium level and small scale bottled water companies specially labeling their water in bottles for particular occasions to meet up the demand of their customers. For example, a client that is celebrating his or her birthday may strike an agreement with a bottled water company to specifically label the bottled water that'll be served in the event to conform with the event. No doubt, the fact that there surely is stiffer competition in the bottled water production industry isn't hampering the performance of brand-new entrants; most of them learn how to recreate and re - strategize to attain out or attract more customers. List of Well Known Bottled Water Brands in the United States of America Atlanta divorce attorneys industry, it isn’t new there are brands that are way ahead of others. This can be related to their long stamina, amongst other issues. It is necessary to state that there are larger corporations who are into water in bottles production and in addition there are medium scale and small scale business that are also into bottled water production. This is so since the market is open for all to participate in. Here are some of the leading brands in the bottled water production industry in the usa of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a water in bottles production company can’t be said to be a difficult business enterprise but at the same time, it is usually a business that will require thorough financial analysis - feasibility studies and market survey et al if you are looking towards making profits in the industry. Part of what you should focus on in this occupation is how to build a standard water purification and product packaging plant, a robust distribution systems, branding not to mention how to maintain your machinery and equipment and also to take care of your overhead before your business breakeven. Other cost that should be regarded during budgeting and preparing are way to obtain packaging materials, and maintenance and fuel costs et al. It is necessary to try whenever you can to lessen overhead cost when coming up with plans to start a food vehicle business and to operate in cities where one can be allowed to cook and prepare your food within your truck. Well for today it is just in Chicago that meals trucks are not permitted to cook their food of their truck. Lastly, there are many of permits that are required to run a water in bottles production business in the United State of America, and of course there are also public health codes to see. Starting a Bottled Water Plant from the Scratch Vs Buying a Franchise? Good enough bottled water production business is one of those continuing businesses that sell franchise; brands that have gained huge market leverage can sell their franchise successfully. Any aspiring entrepreneur who is considering starting a water in bottles production business gets the option of either beginning with the scratch or buying a preexisting franchise. There are plenty of factors that should be considered before choosing the option to follow. Some of the things to consider are the cost of starting from the scratch or buying a franchise, your financial capability, your vision, as well as your business skills and experience. If your intention of starting a water in bottles production business is to grow beyond one city, if you want to have existence in key cities in the United Canada and States, then starting your bottled water production company from the scratch is your very best option. But if you just want to start a business with the purpose of just making money and you don’t have the required finance and experience to create a business from the scratch, then it will pay you to get the franchise of an effective brand in the water in bottles production industry. Threats and Challenges of Starting a Bottled Water Company If you decide to start your own bottled water production company in the usa, Canada, and Australia or in Europe, you're sure likely to face some threats and challenges that are peculiar to similar business. Some of the issues that you are going to confront is finding your way around government regulations. There are several laws out there you are expected to follow if you want to run your own bottled water production company in the United States of America, some of the laws are unique to each states in the U.S. Generally, in case you are considering starting a bottled water production company in the United States of America and in virtually any part of the world, you then should brace up to face threats such as for example unfavorable government regulations and policies, economic downturn; usually economic downturn affect the purchasing power of the average women or man on the street. Of training course the arrival of another water in bottles Production Company in same location where your marketplace exists. Writing a Business Arrange for your Bottled Water Company Business plans are among the all-important things that you have to carry out whilst seeking to start a business. When it comes to starting a business, the first rung on the ladder you need to take is to create a good business plan. As a matter of known fact, it is pretty difficult to perform a business with out a good business plan on ground; it will be tantamount to trials and mistakes and it is not what you would want to subject matter your time and wages to. A continuing business plan is the blue print of your business; it really is a business document that can aid you to successfully create a business and in addition administer / manage the business enterprise. It is not enough to write a business plan for the sake of composing one just, your business plan should be able to pass reality check; you must put relevant facts, statistics and figures under consideration when writing your business plan. The truth is that, the primary goal of writing a business plan is not just for the sake of having a business document in place; but to have a detail guide about how to set - up effectively, work and manage your business. Your business strategy should outline and cover strategies on how you intend to function and manage your bottled water production company. When writing your business program, ensure that you are moderate when it comes to setting projections in income generation and sales projections et al. It is better to be on the safer side which is why when you are calculating your future income you should make use of the lower range statistics as against the higher range. These are some key factors that you need to consider when drafting your business plan also; Executive summary and Company’s descriptions: you are anticipated to write about the idea of your business, descriptions of your company, your company’s vision declaration, and mission declaration, where your company will be located, your management team, your investment philosophy and just why people should patronize your products or services perhaps. Other key components that should not be lacking in your water in bottles production business plan are your product offering, SWOT analysis, sales and marketing analysis / strategies, pricing, financial and costing projection, management techniques, expansion strategies, publicity and advertising strategy, budget and start - up capital generation et al. Choosing a Suitable Location for your WATER IN BOTTLES Plant When it comes to choosing a location for a business such as for example bottled water Production Company, there are key questions you should answer and key factors that must be considered. You are anticipated to choose a location that's easily accessible especially as it relates to your distribution network and supply of raw materials et al. Affordability, availability of labor and safety are some of the factors that you ought to consider also. Regardless of the known fact that bottled water are consumed by just about anybody, it is important to choose a location that may give your overall economy of scales; a location that may give leverage to favorably contend in the market as a brand-new entrant and to make reasonable revenue et al. Starting a WATER IN BOTTLES Company - Technical & Manpower Details With regards to starting a bottled water production company, then you should make plans to build a standard water plant. A typical water plant includes drinking water borehole, effective water treatment and water purifying devices, water bottling devices, a mini lab and great drainage system. And that means you are expected to place all this equipment and machine in place and also purchase standard distribution trucks. Although you can get a fairly used make of the above listed products and machines, but it is recommended to go for new and latest devices and equipment that may serve you for a long time most particularly if you have the required money to make the purchase. If you don’t have the required amount even, you can enter an contract with the suppliers of such water in bottles production machines and equipment and pass on the payment over a period. As regard acquiring a facility, when you have the required finance, it really is to your advantage to acquire a property or lease a facility to be utilized for your bottled water production plant; it usually offers you the freedom to design the facility how you want to it to be and install safety gadgets as you so desire. But if you are low on cash, then you don’t have any option apart from to rent a facility. When it comes to creating a workforce structure for a standard bottled water production company, then you should look towards getting qualified and qualified people to fill the following roles; CEO (Owner), Plant Manager, RECRUITING and Admin Manage, Merchandize Supervisor, Sales and Marketing Manager, Accountants / Cashiers, Production Employees / Machine Operators, Distribution Truck motorists, and Cleaners. Over and over, you will need at the least 15 - 20 workers to successfully run a little scale water in bottles Production Company. Starting a Bottled Water Company - The Marketing Plan Marketing Strategies and Ideas for Bottled Water The actual fact that the entry barrier for starting a small scale bottled water production business is low implies that there is bound to be more players in the industry no matter the location you decide to start yours. In essence, you must come up with creativity and innovations if you must carve out market for yourself within the obtainable market in your community, city, state or country. So when you are drafting your advertising ideas and strategies for your bottled water production business, ensure that you outsmart what your competitors are offering. Here are some of the platforms you can make use of to market your bottled water production company; Your bottled water brand by sending introductory letters to residence introduce, bottled water merchants and various other stakeholders in your focus on and other cities Open your water in bottles production company with a party in order to capture the attention of home who are your first targets Engage in road show in targeted communities from time to time to sell your products Advertise your products in community based newspapers, local Television and radio stations List your business and products on yellow pages ads (local directories) Leverage on the internet to market your bottled water brands Engage in direct selling and marketing Encourage the use of Word of mouth marketing (referrals) Possible Competitive Approaches for Winning YOUR COMPETITION in the Bottled Water Industry When it comes to competing favorable in the water in bottles production industry, you would need to be very creative to stay on top. The truth is that, if your customers have the opportunity to buy a well cheap and packaged bottled water from your competitors, the probability of losing them can’t be ruled out. In other to stay competitive in this industry, you must ensure that your bottled water is distributed and available in outlets within your target market locations always. The truth is that if there are fluctuations in the way to obtain your brand of water in bottles, customers can decide to shift allegiance and settle for other options available. So also portion of the creativity and innovations that will maintain you highly competitive is to ensure that you produce bottled water in different sizes, packages and flavors et al. it shall give your target market options. Possible Methods to Increase Customer Retention for your Bottled Water Company No doubt one of the strategies that you would need to employ in order to generate repeated sales from your customers and to retain them is to make sure that the quality and flavor of your bottled water are constant and does not fluctuate. The truth is that if the quality and taste of your bottled water fluctuates, you are likely likely to struggle to get your customers coming back; people usually go for products that are of good quality. You can even make uses of promotional tips such as loyalty schemes, direct marketing, door drops, and merchandising. Lastly, make sure that you offer your customers incentives if you want to retain them not to mention continue to generate repeated sales from them and also to attract new customers. Strategies to Boost your Brand Awareness and Create a Corporate identification for your WATER IN BOTTLES Company Regardless of the industry you belong to, the truth is that the market is a dynamic and it needs constant brand awareness and brand boosting cum promotion to keep to appeal to your target market. Your corporate identity as a lot to do with regards to building a business that is profitable and last long. Here are the platforms you can leverage on to boost your brand awareness and create corporate identity for your WATER IN BOTTLES Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the internet and social media platforms want; Instagram, Facebook , twitter, et al to market your bottled water brand Install your Costs Boards on strategic locations all around major towns in the United States of America Engage in road show from time to time in targeted communities Distribute your fliers and handbills in target areas Placement your Flexi Banners at strategic positions in the positioning where we intend getting clients to start patronizing your products. Ensure that your bottled water are well branded and that all of your staff members use your customized clothes, and all of your official distribution and cars vans are customized and well branded. Tips for Running a Starting a WATER IN BOTTLES Company Successfully It's the duty of businesses to ensure that they put in place plans that will ensure that the business enterprise is successfully work well. The simple truth is that, irrespective of the type of business you run, your capability to get all of the members of your team on same page at all times is among the keys you have to successfully run the organization. As the principle executive officer of a bottled water production company, it really is your responsibility to give path to the continuing business. Part of what you need to do is to ensure that you create period for office meetings; a time where challenges, feedback, projections and relevant issues are discussed. The meetings could be daily, once in a week, twice a week or once in a month. The end result is that there should end up being consistent meetings in your organization. Carrying out appraisals regularly and training your employees can help you run your organization effectively. Encourage your workers to pursue certifications within their various region of specializations; it shall help your organization’s profile not to mention it can help the individuals. You can decide to or partially sponsor some of the certifications fully. Lastly, you should keep your doors open for suggestions from associates of your team and your clients. It is crucial to reward excellent performance in your organization; it will go a long way to encourage healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
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